Sales & support advice for small businesses

Practical, honest guides from the team behind Hey Customer on winning customers, keeping them happy, and not overpaying for software.

Why Opportunities Stall. And the Two Dates That Stop It.
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September 1, 2026
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8 min read
Why Opportunities Stall. And the Two Dates That Stop It.

Opportunities stall when nobody owns the next step and nobody notices the silence. Here's how two dates — last contact and next step — keep a small team's pipeline moving.

Your Dashboard Isn't a Report. It's a Decision-Making Tool.
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August 13, 2026
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6 min read
Your Dashboard Isn't a Report. It's a Decision-Making Tool.

Most CRM dashboards are rearview mirrors — a number you nod at on Monday and forget by Tuesday. Here's the difference between a dashboard that reports and one that tells your team what to do today.

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