One record per customer with custom fields — every email, deal, document, and ticket in one place.
Contacts and accounts are the backbone of Hey Customer.
Every person and every company gets one record holding the complete relationship: deals, emails, signed documents, support tickets, and notes in a single timeline. Open a customer, see everything — that's the whole idea.
Custom fields let you track what actually matters to your business — territory, renewal date, referral source, anything.
There's no rigid enterprise data model to fight and no consultant needed to change a field. Your CRM adapts to your business, not the other way around.
And it's your data, full stop. We never sell or share it, and you can export everything at any time, in full.
A CRM should hold your customer relationships, not hold them hostage.