Automate routine work and connect the tools you already use. Included, not add-ons.
Automations handle the routine: route new leads, nudge stalled deals, fire Slack alerts when something needs attention.
A rule fires when a lead, deal, or ticket is created, when it changes, or, most usefully, when it sits untouched too long or a ticket is about to miss its SLA. "No contact in seven days" or "still unassigned after four hours" is a one-line rule, not a project. Add conditions on the fields you care about, including your custom ones, then pick what happens: notify a teammate, email the customer, post to Slack, update a field, add a note.
Before you switch a rule on, Hey Customer shows how many existing records it would catch, so there are no surprises. Afterward, every run is logged: what fired, what was skipped, and why. Set the rules once and they run around the clock without being reminded.
Integrations with Google Workspace, Microsoft 365, and Slack are included on every plan. They're not sold as add-ons.
Connect your accounts in a couple of clicks and your email, calendar, and team alerts flow through the tools you already use.
No middleware, no per-connection fees.
Every automation and integration is part of the same $10/user plan, because an all-in-one tool shouldn't nickel-and-dime you for connecting the pieces.
As you grow, you add rules, not line items on an invoice. That's the whole point.